Hand in hand with clarifying your goals is defining your audience. Who is the intended audience for your web site? This seems pretty common-sensical; if your goal is to attract new and/or existing residents of your community to your group, then your audience is people in your community who are not affiliated with your group. If your goal is to publish information that's useful to your group's existing members, then your audience is your existing members.
Here are some possible audiences for religious groups' web sites that I've heard about:
If you want to include information on your organization's web site for more than one audience, then you need to start figuring out which information is intended for which group. Ask yourself some marketing-type questions, like:
The answers to these questions will help you when you begin to structure and design your web site.
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